Move Your Brand is a project set up in Barcelona by Pascal M Mindlin. Its purpose it to help brands to get noticed, not just seen.
Pascal is a strategic storyteller. A director and copywriter with 20+ years experience. He offers a unique combination of skills that help brands to find, define and deliver their story. Engaging and compelling stories that resonate with an audience.
The creative idea that will turn you production into the success it deserves to be. Be open to new ideas and never be afraid to challenge old ones. Move Your Brand helps you to find the right story and knows how to tell it so that the right people will pay attention. Stories that will create an impact. Engage, inform and inspire.
Move Your Brand helps you plan the right campaign to reach your target audience and helps create a selling concept. We help in the distribution through the right social media platforms and measure it’s effectiveness, at any stage of the campaign or beyond.
Stories are an intricate part of our lives. They keep us interested in things that matter. Stories can move us. They can educate us. Stories can inspire, they can bring about change, push us to do better. It’s what connects us as human beings. At its core, storytelling is about being authentic. If you want people to understand what you are about, what you stand for, you need to tell them something they can understand. Something they can relate to. At it’s core, stories simply provide us with a much better understanding of the world. It puts things into context.
You may think storytelling doesn’t apply to your brand. That it doesn’t relate to what you do. The truth is, you are already telling stories. Storytelling is crucial to your day to day success. It’s a critical component of all your communications, internally as well as to the outside world. It is who you are.
Good storytelling is also about knowing your audience. It’s about communicating clearly, accurately, intentionally. It all starts with content. You need an emotional connection. Ultimately we are all hardwired to like stories, so if you want your audience to be engaged, give them a story.