This week I wanted to write a slightly different blog. I wanted to show you a video made by Dieter Bohn, Executive Editor of The Verge. He visited last month’s Apple Keynote Event of the release of the new iPhone S. The focus is not on the release of the new phone but on how Apple uses storytelling to set a narrative and creates a hype around a release of something that, well isn’t really that exciting.
Have a great weekend!
Pascal M Mindlin
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