Category: content marketing

Uit de oude doos: Survival Billboard

November 29, 2018 | 0 Comments


This week my attention got drawn to an old campaign run by McCann London in 2015. It is a slightly different style of project than I would normally think to write about. It really is more about the concept than the storytelling (one could argue against this of course). The pre-Christmas period is the busiest […]
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John Lewis Christmas Adverts

November 23, 2018 | 0 Comments


For 18 years I lived and worked in the UK. Over the years I learned how much the Brits love Christmas. And the interesting thing about this weeks topic, is that the John Lewis advert actually signals the countdown to Christmas (in popular culture) in the UK. Since their firs advert in 2007 it has […]
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Blendtec: Will It Blend?

November 9, 2018 | 0 Comments


Blenders may not sound that interesting, but with the right story and the right approach you can create an unmeasurable impact with your brand and increase sales by 700% in only three years. That is exactly what happened to the Utah company Blentec which is the campaign I would like to share with you this […]
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Heineken and KLM: The Orange Experience 2016

November 2, 2018 | 0 Comments


This week I like to share a content marketing campaign where Heineken and KLM joined forces together. What can I tell you about it? Firstly the fact that the script was written by my close friend Floris Hülsmann, which obviously makes me slightly bias. But when I first discovered it I had no idea of […]
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Always, Throw Like a Girl.

August 17, 2018 | 0 Comments


The original ‘Throw Like A Girl’ spot was first aired in June 2014. The implication was that to do something ‘like a girl’ was to do it badly. The campaign clearly showed that this negative connotation was ‘learned behaviour’. Therefore, it’s something we can, and need to change. The campaign was aired during the Super […]
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