Category: Great examples

Uit de oude doos: Survival Billboard

November 29, 2018 | 0 Comments


This week my attention got drawn to an old campaign run by McCann London in 2015. It is a slightly different style of project than I would normally think to write about. It really is more about the concept than the storytelling (one could argue against this of course). The pre-Christmas period is the busiest […]
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John Lewis Christmas Adverts

November 23, 2018 | 0 Comments


For 18 years I lived and worked in the UK. Over the years I learned how much the Brits love Christmas. And the interesting thing about this weeks topic, is that the John Lewis advert actually signals the countdown to Christmas (in popular culture) in the UK. Since their firs advert in 2007 it has […]
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Prime Video: Vikings – Great Shows Stay With You

November 16, 2018 | 0 Comments


It has been a busy week for me. All good news of course but I realised that the time to write something was limited so I picked an easy one (no disrespect intended to the makers). Simply an excellent example. It doesn’t need to be over-complicated or over-produced. It just needs to tell a story […]
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Blendtec: Will It Blend?

November 9, 2018 | 0 Comments


Blenders may not sound that interesting, but with the right story and the right approach you can create an unmeasurable impact with your brand and increase sales by 700% in only three years. That is exactly what happened to the Utah company Blentec which is the campaign I would like to share with you this […]
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Heineken and KLM: The Orange Experience 2016

November 2, 2018 | 0 Comments


This week I like to share a content marketing campaign where Heineken and KLM joined forces together. What can I tell you about it? Firstly the fact that the script was written by my close friend Floris Hülsmann, which obviously makes me slightly bias. But when I first discovered it I had no idea of […]
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Nike: Find Your Greatness.

October 9, 2018 | 0 Comments


This week another example from the past. Even though it is quite an old campaign, it remains a worthy example of great storytelling with an exceptional concept. In 2012 Nike lost the chance to be the official US sportswear sponsor for the Summer Olympics. In stead it went to their biggest competitor, Adidas. They lost […]
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TV2 Danmark | All That We Share

September 14, 2018 | 0 Comments


If you want to give an example of storytelling it is hard to miss this one out. A great example of how to move your audience. Make them smile, laugh and even cry. How great storytelling has the ability to turn first impressions and thoughts around. All done in three minutes. The choice of camera […]
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Sweden on Airbnb

September 7, 2018 | 0 Comments


The entire country of Sweden on Airbnb! A great example of how a simple idea can be highly entertaining and persuasive at the same time. The right tone, right from the start. Superb imagery does help. It is funny, it is beautiful and you will remember it. The most important is the actual outcome. You are […]
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Dollar Shave Club – Our Blades Are F***ing Great

August 31, 2018 | 0 Comments


The Dollar Shave Club YouTube ad was nothing short of a sensation. A great example of the impact of a simple story, perfectly executed. I recently sat down with a client who had never heard of it. Enough reason to bring this to the attention of those who haven’t seen it yet. A YouTube ad […]
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Always, Throw Like a Girl.

August 17, 2018 | 0 Comments


The original ‘Throw Like A Girl’ spot was first aired in June 2014. The implication was that to do something ‘like a girl’ was to do it badly. The campaign clearly showed that this negative connotation was ‘learned behaviour’. Therefore, it’s something we can, and need to change. The campaign was aired during the Super […]
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