The Dollar Shave Club YouTube ad was nothing short of a sensation. A great example of the impact of a simple story, perfectly executed. I recently sat down with a client who had never heard of it. Enough reason to bring this to the attention of those who haven’t seen it yet. A YouTube ad with 25,715,444 views! Soon I will write something about the campaign that followed. How to engage an audience. I love it!

Have a great weekend!

Pascal M Mindlin

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