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HP Indigo 6900

Client: HP

Promotional Video of the New Indigo 6900 Digital Press

The last promotional video HP had made for one of their commercial printers was seriously out of touch, somewhat outdated and clumsy. It looked like a (their words, not mine…) promotional video from the old USSR. 

They wanted to have a more interesting ‘product’ video. Something that would go beyond the functionality of the machine, but they had no idea how to achieve this.

Listen, think and create.

The creative treatment that was created you can see here. The VO script is here