Uit de oude doos: Survival Billboard

This week my attention got drawn to an old campaign run by McCann London in 2015. It is a slightly different style of project than I would normally think to write about. It really is more about the concept than the storytelling (one could argue against this of course). The pre-Christmas period is the busiest …

John Lewis Christmas Adverts

For 18 years I lived and worked in the UK. Over the years I learned how much the Brits love Christmas. And the interesting thing about this weeks topic, is that the John Lewis advert actually signals the countdown to Christmas (in popular culture) in the UK. Since their firs advert in 2007 it has …

Blendtec: Will It Blend?

Blenders may not sound that interesting, but with the right story and the right approach you can create an unmeasurable impact with your brand and increase sales by 700% in only three years. That is exactly what happened to the Utah company Blentec which is the campaign I would like to share with you this …

Heineken and KLM: The Orange Experience 2016

This week I like to share a content marketing campaign where Heineken and KLM joined forces together. What can I tell you about it? Firstly the fact that the script was written by my close friend Floris Hülsmann, which obviously makes me slightly bias. But when I first discovered it I had no idea of …

Nike: Find Your Greatness.

This week another example from the past. Even though it is quite an old campaign, it remains a worthy example of great storytelling with an exceptional concept. In 2012 Nike lost the chance to be the official US sportswear sponsor for the Summer Olympics. In stead it went to their biggest competitor, Adidas. They lost …

TV2 Danmark | All That We Share

If you want to give an example of storytelling it is hard to miss this one out. A great example of how to move your audience. Make them smile, laugh and even cry. How great storytelling has the ability to turn first impressions and thoughts around. All done in three minutes. The choice of camera …