John Lewis Christmas Adverts

For 18 years I lived and worked in the UK. Over the years I learned how much the Brits love Christmas. And the interesting thing about this weeks topic, is that the John Lewis advert actually signals the countdown to Christmas (in popular culture) in the UK. Since their firs advert in 2007 it has …

Heineken and KLM: The Orange Experience 2016

This week I like to share a content marketing campaign where Heineken and KLM joined forces together. What can I tell you about it? Firstly the fact that the script was written by my close friend Floris Hülsmann, which obviously makes me slightly bias. But when I first discovered it I had no idea of …

Nike: Find Your Greatness.

This week another example from the past. Even though it is quite an old campaign, it remains a worthy example of great storytelling with an exceptional concept. In 2012 Nike lost the chance to be the official US sportswear sponsor for the Summer Olympics. In stead it went to their biggest competitor, Adidas. They lost …

TV2 Danmark | All That We Share

If you want to give an example of storytelling it is hard to miss this one out. A great example of how to move your audience. Make them smile, laugh and even cry. How great storytelling has the ability to turn first impressions and thoughts around. All done in three minutes. The choice of camera …

Sweden on Airbnb

The entire country of Sweden on Airbnb! A great example of how a simple idea can be highly entertaining and persuasive at the same time. The right tone, right from the start. Superb imagery does help. It is funny, it is beautiful and you will remember it. The most important is the actual outcome. You are …

Always, Throw Like a Girl.

The original ‘Throw Like A Girl’ spot was first aired in June 2014. The implication was that to do something ‘like a girl’ was to do it badly. The campaign clearly showed that this negative connotation was ‘learned behaviour’. Therefore, it’s something we can, and need to change. The campaign was aired during the Super …