Blenders may not sound that interesting, but with the right story and the right approach you can create an unmeasurable impact with your brand and increase sales by 700% in only three years.
That is exactly what happened to the Utah company Blentec which is the campaign I would like to share with you this week. It may not sound that exciting, but the series of videos they made (and are still making) put the company and its founder firmly on the map.
The genius part of this campaign is the simplicity. What do we sell? Blenders. How do we get people to buy them? Tell them how good they are. How do we tell people how good they are? Let’s blend things that shouldn’t be put into a blender and make a video of it. Will it blend? Oh yes it does! Let’s make a whole series of them and see where we go with it…
If you ever have found yourself in the situation where the client thinks its best if they are in the video you are about to produce and you try to convince them otherwise? Well, this particular campaign proved me wrong on every level. The founder of Blendtec, Tom Dickson is the almost caricature-like representation of the company, presenting all the videos in the campaign. They don’t take themselves too seriously and there is a lot of small detail which makes it all lovely and cheesy. Wonderful.
One of the most powerful elements of the entire campaign is their ability to produce almost ad-hoc episodes that coincide with important events, creating more hype around the brand. Because of it’s success Tom Dickson became somewhat of a celebrity himself, with many national television appearances, including NBC’s The Tonight Show.
SOME INTERESTING FACTS
The first video was produced in 2006 and it went viral almost immediately. Today the campaign has more than 180 videos. Blendtec’s YouTube channel has 879,672 subscribers and the Blendtec series of videos had collected a total of 285,005,423 views on YouTube (1 March 2018).
If you would like to know how we can help create impact with your brand, get in touch!
And if you have examples that wish to share do the same: firstname.lastname@example.org
Have a great weekend.
ps: If you would like to subscribe to this blog please leave your email in the box on the right.